The Camper SoHo Store expresses the brand’s playful identity through a bold interior language of color, rhythm, and product display. At the center of the design is a distinctive zigzag shelving system, where angled vertical panels, integrated shelves, and oversized graphics come together as a single architectural element.

This millwork study examines how the fixture balances function and identity—organizing merchandise while reinforcing the store’s energetic spatial character. Developed in collaboration with Shigeru Ban Architects, the design became a recognizable retail language that was later adapted and evolved across other projects.